In today’s competitive business environment, it’s critical to be on point with your digital marketing. Adopting a blase attitude towards your digital presence can spell disaster for even the best and brightest businesses. Wren Interactive is a full-service marketing partner that can help you get ahead of the curve and empower you to make smart, impactful decisions to continue taking your marketing to the next level. Most businesses fail at digital marketing, but you can succeed if you avoid these common pitfalls and really take charge of your online marketing campaigns.
Top 8 Ways Most Businesses Fail at Digital Marketing
1. They Lack Proper Website Design
Your website is your primary online communication with customers, so it’s important to make a great first impression. Outdated, clunky, or ill-designed websites look unprofessional and can make your valuable clients run towards the competition. Wren Interactive specializes in working with you to create comprehensive, beautiful, and user-friendly designs that clearly showcase your strengths and make customers want to do business with you. If your website needs a facelift, you risk losing business. Updating your website design is one effective way to stay competitive.
2. Their Websites Aren’t Functional
A beautifully designed website doesn’t do much if customers aren’t able to navigate it. Many businesses make the mistake of cluttering up their websites with lots of unnecessary pages, broken links, or content that loads slowly. Wren Interactive works with your business to streamline your website, identifying all the pitfalls and problems, and allowing your customers to navigate it with ease.
Websites that aren’t responsive or that don’t convert to mobile devices are outdated and difficult to use. If your website isn’t responsive, you could be at a serious competitive disadvantage. By removing the roadblocks between your business and your customer’s buy-in, you will get more traction and gain valuable long-term clients.
3. They Don’t Take Advantage of Digital Advertising
A key component of digital marketing is properly understanding and using the digital advertising opportunities available at your fingertips. This includes understanding your core and desired audiences and being able to craft marketing messages that address their pain points and compel them to buy your product or services.
Email marketing is one of the best ways to deliver your digital ads, as are viral videos and display ads on various websites or publications. Wren Interactive’s apex team are experts in digital advertising and can help you level up your online game.
4. They Don’t Include Social Media in Their Digital Marketing
Social media marketing is one of the most effective ways for your company to reach a targeted audience, and failing to take advantage of this vital medium is one of the biggest pitfalls for many companies. Businesses that don’t understand the power of social media will fail to take it seriously and stand to lose plenty of valuable customers by not having a comprehensive and actionable campaign.
How Do Social Platforms Differ?
To succeed, you must understand your customer base and communicate with them the way that they prefer to be talked to. Various types of social media have different customer bases, and all of them require different types of content. Instagram is a largely visual medium, so your posts need to be highly attractive with limited text and logically placed hashtags.
Facebook is more conducive to different kinds of content, such as visual, video, and content blog posts. Adopting a strategic social media marketing campaign is one of the best ways that you can set your business apart from the competition. Wren Interactive has plenty of experience crafting social media marketing campaigns for a variety of different businesses. We can help you develop an ongoing strategy that will enhance your digital footprint and give you access to a greater audience of engaged customers.
5. Their Graphic Design Campaigns Are Outdated
Great brands are the backbone of any business, and they require strong graphic design in order to be totally successful. Graphic design is an evolving field, and what was hot yesterday can seem outdated or completely out of touch today.
It’s important to have a strong team behind you when you’re developing your brand, and Wren Interactive are experts at creating unique, beautiful graphic designs that tell your company’s story perfectly. Bad graphic design makes companies look unprofessional and can easily turn potential customers off. By simply upgrading your graphic design, you will be able to set yourself apart and look more authoritative in your field.
6. They Neglect Their Online Reputation
A key aspect of digital marketing that often gets overlooked is online reputation management. The internet is a vast and uncertain place, and there are plenty of nooks and crannies where your company name could be being tarnished without you even knowing it. Reputation management is a necessary component of any successful business, but many companies do not have the time or personnel to devote to scouring the internet looking for red flags.
Wren Interactive has helped countless companies keep track of their reputation online and are experts at mitigating and eliminating any threats before they become too severe. Don’t allow what you don’t know to haunt your business and cost you customers. By making sure that your online reputation is clean, you will be light-years ahead of the competition.
7. They Are Not Maximizing Search Engine Optimization
Proper search engine optimization and search engine marketing are two distinct ways that you can get ahead in the digital marketing game by keeping your business high up in Google’s search engine results. Many people don’t go past the first or second page of Google, so if you don’t have good search engine optimization or SEO, you don’t stand a chance of attracting new customers.
Search engine optimization is an intricate process that involves being able to read analytics and utilizing both organic and paid campaigns to increase your web visibility. Wren Interactive works with many companies to improve their Google rankings, and we can provide you with actionable steps to continue growing your business’ organic SEO and digital presence. Failing to maximize SEO is one of the worst things that a company can do, and it will often be the difference between a successful company and a failing one.
8. They Ignore Mobile Marketing
Mobile devices are outpacing standard computers these days, so if you are not using mobile marketing, you are missing out. Mobile marketing is directed specifically at smartphones and designed to reach customers on the go.
It’s different from traditional SEO and requires a comprehensive campaign that uses text messages and mobile apps as well as traditional digital marketing tools. Wren Interactive specializes in mobile marketing and will help you round off your digital campaign by including this critical element.
If you are are a small business looking to stay competitive in today’s world, Wren Interactive can help you succeed. We are experts in leveling the playing field and coming up with effective, transparent campaigns that fit your budget. We also empower you to continue these campaigns and give you the basic tools that you need to understand SEO, digital marketing, and social media management.
By setting a good foundation, we are able to put you on the path for ongoing success. Contact Wren Interactive to schedule your consultation. It’s time to level up your business today!