Experienced social media managers do more than post to a business’s social media channels. Besides being the public face of the company on a channel that routinely interacts with existing and prospective customers, social media management has evolved into a complex, multi-faceted role that helps a business achieve high-level goals. Gone are the days when businesses handed off social media management to an intern or tacked it onto a marketing manager’s responsibilities; today’s social media managers can work cross-functionally within an organization to ensure all stakeholders have a voice.

If you are searching for a social media manager that can elevate your company’s profile across multiple networks, there are many options available — from filling the role as a full-time position or outsourcing the role to an agency. Regardless of your final choice, you should be looking for someone that has experience in the field and is passionate about keeping their skills current in an ever-evolving industry. Keep reading to learn more about the skills that today’s most in-demand social media managers bring to the table.

Skills to Look for in a Social Media Manager

Graphic Design

Images are integral to successful social media posts, which is why a great social media manager will have the skills necessary to conceptualize and create eye-catching graphics. If your business counts women, millennials, or teens as customers, engaging images in social media posts are vital. Social media platforms popular with these demographics, such as Pinterest and Instagram, require a steady stream of high-quality original images.

If your business is looking for help with social media graphic design, the experts at Wren Interactive can help. Besides designing engaging web graphics for businesses of all types and sizes, the graphic designers at Wren Interactive also work on branding, custom marketing materials, and print pieces.

Editing and Writing

Whether your business’s social media manager is creating hashtags for Instagram posts or writing Pinterest captions, it is important that they can write in your business’s “voice.” For example, a social media manager posting for a large corporate law firm would likely use a buttoned-up, professional voice; conversely, posts for a local children’s museum would likely use a fun (and educational) tone. The best social media managers know that solid writing skills can boost your business’s engagement on social networks, extend organic reach, and create an unforgettable brand.

A Customer-Service Mindset

In recent years, customers have started using social media to get quick responses from businesses — which caught some off-guard. However, businesses that embraced social media as a two-way communication channel quickly realized they could provide great customer service and also show off how responsive and helpful their customer service teams are in a public arena. Today, customers expect that businesses can provide help via their social media accounts, which is why it’s essential that a social media manager be customer-service minded. Posting sayings and #WisdomWednesday quotes will only get your business so far if you aren’t responding to customer-service queries.

Content Marketing and SEO

Understanding the dynamic between search engines and social media networks is essential for today’s social media managers. Google says that signals from social media do not overtly impact a business’s rankings, but social media managers know that there is more to the story. When content gets likes, comments, and shares on social media platforms, you can expect more traffic to your website — which the always watchful Google picks up on. While the relationship between SEO and social is one of correlation (rather than causation), your social media manager’s plan should sync up with your overall SEO goals.

Social media can be one of the most important and rewarding parts of your marketing strategy — if you have the right person in the role. Besides being a high-traffic driver, social media marketing is cost-efficient and catches the attention of prospects that can be turned into loyal customers.