In today’s digital world, having an internet marketing strategy for your business is essential. The first step to leveraging internet marketing for your business is to get a website, social media pages, and email platform setup. With those basic assets up and running, it’s time to optimize and build. Internet marketing provides instant feedback about which elements of your strategy are working (or not) so you can optimize your strategy, building on a solid foundation.

How to Optimize Your Internet Marketing Assets

Website

As your business’s 24/7 storefront on the internet, your website should bring you new customers and build strong relationships with existing ones. In addition to being responsively designed so that visitors get the best experience possible on any platform, your website should showcase your business’s expertise while also ranking for high-quality keywords in the search engine results pages.

Blog articles are another way to establish your business as an expert with customers. Customizations like coupons, menus, reviews, and live chat, are also ways to take your website to the next phase in your internet marketing plan.

Social Media Pages

After you have set-up your business’s social media pages, be it on Facebook, Instagram Twitter, LinkedIn, and/or YouTube, the next step is to build up your following and keep them engaged with regular posts and updates. If you do not think you have anything to share, start with the blog articles you have on your website! Interact with your customers and potential customers in a friendly, helpful, and regular way.

Search Engine Optimization (SEO)

Also called organic search, SEO helps to help improve your website’s visibility in search engines. When your website ranks higher in search results, you will be found more easily by customers. While search engine optimization is a long-term internet marketing strategy, one activity you can do to boost it quickly is to set up Google My Business and Bing Places, especially if you are a local business, since these both feed out into the maps section of search engines.

Search Engine Marketing (SEM) and Landing Pages

In internet marketing, search engine marketing is a fancy word for paid advertising in the results pages of Google, Yahoo, and Bing. To get the best results, your ads should allow customers to take action immediately with the ad (such as clicking to call) or go directly to dedicated landing pages on your website.

A landing page, also called a lead capture page by some internet marketing professionals, is a single web page that receives traffic from your SEM campaigns. By creating dedicated webpages with messaging that corresponds to your ads, your entire advertising campaign will be more effective because of the continuity in communication.

For example, if your internet marketing goal is to use SEM to build a list that you can use for an email newsletter, driving that traffic to the privacy policy section of your website makes little sense and will confuse your visitors. However, sending traffic to a dedicated landing page with a collection form alongside the features of your newsletter will have better results.

Email

Often considered the last touchpoint before a customer makes a purchase, email marketing is an essential component of your internet marketing plan. An effective email marketing campaign will convert prospects into customers and prospects who are on the fence into paying shoppers. After you have chosen and set up your email platform, the easiest way to get started building a list is to create a newsletter capture form on your website.

Need Help?

Many businesses assume that they don’t have the skills to be successful with internet marketing, which could not be further from the truth. Setting up each platform and developing a basic strategy for each can mean the difference between your business growing or stagnating. To learn more about the ways your business can leverage internet marketing to reach new customers, contact the experts at Wren Interactive for a no-obligation consultation.