As technology becomes more widespread, more people and businesses are incorporating it into their daily lives. Whether they use smartphones and wearables or voice assistants and smart home devices, your existing (and prospective) customers are online — and not having a digital marketing strategy to reach them will only handicap your business. Regardless of whether your business is a brick-and-mortar retail store that serves a local community or a professional services provider that works with other businesses, digital marketing is a cost-effective way to strengthen relationships with your loyal customers and reach new audiences that are searching for your products and services.
Your Customers Are Online
The internet has transformed the relationship between customers and businesses. Today’s modern shoppers expect your business to have an online presence, regardless of whether that is a basic website and social media pages or something more complex (like the ability to book appointments or make purchases). If shoppers search for your products and services online, but there is no information available (or worse, the information is incorrect), it’s impossible for them to consider you.
The result? They will go to a competitor who uses digital marketing and has any online presence.
If your business is actively building an online presence with a digital marketing strategy, but your competitors show up higher in search engine results pages, you risk losing a potential customer. Besides maintaining a website, optimizing it for search engines will help you move ahead of your competitors by being higher in the rankings.
Your Competitors Are Online
For any business to be successful, it is crucial to pay attention to your competition. While you shouldn’t replicate your competitor’s digital marketing tactics verbatim, noting the content included in a social media post that got hundreds of likes and comments or the structure of their new website isn’t just smart — it’s essential to your own success.
When you look at what your competitors are doing, you will get some idea of what is (and isn’t) working. Besides seeing how they engage with a similar audience, actively monitoring your competitors will help you develop a digital marketing strategy that showcases your business’s value propositions in relation to the marketplace. And, in your evaluation, you might realize that you can do better than your competitors — but you can’t compete if you don’t take part in the digital world.
Your Business Is Online
You might not realize it, but your business is already online — even if you aren’t.
To stay relevant in a quickly evolving arena, data collection companies have migrated their services to the internet and feed massive volumes of information to search engines, social media networks, online directories, and review websites. Content-hungry search engines take in all this information and have created a profile about your business, hoping you will claim it and correct any errors. However, just because you don’t claim your business’s profile doesn’t mean that your information isn’t being shown to people searching for your products and services; rather, you are allowing another entity to take control of those valuable first impressions that customers develop when they find your business online.
Develop a Digital Marketing Plan
Many businesses assume that they don’t have the time, money, or resources to be successful in the online arena — which could not be further from the truth. Developing a basic digital marketing strategy that includes directory optimization, social media management, and actively responding to reviews can mean the difference between your business growing or stagnating.
To learn more about the ways your business can leverage digital marketing to reach new customers, contact the experts at Wren Interactive for a no-obligation consultation.