The best SEO service provider will increase rankings, leading to more organic traffic, calls and web forms, sales, and revenue. A bad SEO service provider can cost you money, bring you no results, not communicate, and even take down your website. Today we break down what to look for in a great SEO company, so you never have to fire your SEO service provider and suffer dire consequences.
How to Find the Best SEO Company
Picking the best SEO company for your small business can be hard. Here are five things you need to do during your initial consultation to get the best feel for these companies.
Clearly Articulate Your Goals
Have a digital marketing analysis performed to determine which areas of your online presence you need to improve. Then, articulate these goals clearly to your potential SEO service provider. Whether you believe you only need help with SEO or you need to redo your website completely, the best agency will have the necessary data to demonstrate which areas you need to focus on to get the best results.
Find a Company that Tracks Your Data
The best search engine optimization company will track and measure every piece of data from your company. This includes, but is not limited to, phone calls, site visits, click-through rates, and contact forms filled out. It is crucial that when you are planning the best business strategies that your decisions are not based on gut instinct but rather results.
Thoroughly Research the Company
Read every review you can find on the SEO company you are considering. Any reputable agency will have online reviews and testimonials for everyone to see. You can find these either on the company website or on review sites such as Glassdoor, to get an employee perspective, or Yelp and Google to see what clients think.
If you really want to do your due diligence, you can also submit an online form or call an agency requesting case studies. You may also get a better feel for what the agency can do by requesting a reference. A reputable company will put you in touch with an existing client so you can ask about their experience and satisfaction level.
Schedule a Consultation
It does not matter if the SEO company you are looking into is around the corner or halfway around the world. You can, and should, always ask for an initial consultation. A great company will be happily research your industry and discuss strategies they have used successfully with similar clients. This consultation allows you to feel out the level of creativity and passion on their team, as well as the type of people their team consists of.
It is crucial that you build a rapport with your SEO agency. A consultation is a fantastic opportunity to see if they are a good fit for you. Do they explain everything in a manner you can understand? Do they seem passionate and excited to work with you, or do you feel like they are just on the phone to earn a paycheck? Are they trying to get your business with shiny marketing gimmicks? This is your time to ask specific questions.
Be Honest About Your SEO Budget
Nobody wins when you try to invest in more services than you can afford. Remember to plan your budget in advance. Once you decide a company is a good fit for your business, ask about price ranges and package deals to see if you can afford to receive the services you need. Determine if the package you can afford will allow you to reach your SEO goals.
Schedule Your Initial Consultation Today
If you are looking for a great SEO company, look no further than Wren Interactive. To take your business to the next level, let us optimize your webpages to improve their search engine rankings. Contact us today to schedule your initial consultation.