If your company has a major online footprint, to keep up with the market, you’ll need a strategy that puts you ahead of your competitors with a savvy digital marketing plan. The strongest companies know that your digital marketing strategy has to be comprehensive and cover your entire customer base with strategies that cross platforms. Running an in-depth digital marketing plan is time-consuming, so here at Wren Interactive, we’re ready to help you upgrade your digital marketing in 2020.
Running a digital marketing plan for a large company is time-consuming, which is why many top companies are turning to full-service digital marketing firms to outsource their online efforts. We offer a full battery of services, including website design and enhancements, graphic design, social media marketing, email marketing, and search engine optimization. If you’re interested in putting your digital marketing plan in the hands of a trusted full-service digital marketing agency, contact Wren Interactive for more information on our services and read on to learn all the steps to take when implementing your 2020 digital marketing strategy.
8 Steps to Implementing Your 2020 Digital Marketing Plan
1. Understand Your Audience
When developing a digital marketing strategy, the first step is to understand who is buying your product and the best way to reach them on commonly used channels. This is called a buyer persona, and it’s key to defining your ideal customer—by surveying and getting responses from the core demographic for your product. When you know your demographic, it’s easier to find the websites, social media platforms, and devices they’re most reachable on and target your marketing there.
Once you’ve determined your core audience, it’s easier to assemble your marketing strategy and determine where your money and effort is best spent. The days of scattershot marketing designed to attract a broad audience are ineffective for most large companies, and developing a digital marketing strategy starts long before you place your first ad.
2. Identify Your Goals and How to Achieve Them
The next step is to determine what benchmarks you want to achieve and how to measure them, and the key to this part is to be as specific as possible. Seeking to improve or develop your strategy isn’t enough, because you want to focus on achievable and measurable goals with checkpoints set throughout the year.
This is where you should be determining your goals for each platform and how to reach them, including figuring out which advertising method is most effective for reaching different demographics. A strong marketing strategy is a multi-layered marketing strategy that has clear benchmarks for each step and can be revised along the way.
3. Develop Your Content Strategy
The key to a strong marketing strategy is original content, because you need a hook to pull your audience back to your website and social media platforms regularly. Most top companies have a blogging specialist to post regular websites on a dedicated company website with links to purchase opportunities, and re-post these articles on their top social media platform.
Knowing your core demographic is helpful here. It will be easier to determine the content that is most likely to reach your audience. Original content is the key to both keeping existing customers interested and to attracting new customers to your website. An ideal content strategy will combine .variety and reliability to keep consumers engaged.
4. Know Your Channels
The next step is to examine the top social media platforms and figure out which to prioritize based on your demographics and your content. Facebook is an ideal channel for posting detailed content and skews older, while Twitter is best for concise advertising that pushes your product’s key points and headlines. If your product is young-skewing, invest more heavily in Instagram, whose image-centric approach is popular with fashion-conscious consumers.
If you have older customers, email marketing is one of the most effective strategies to keep them informed of new product developments. Mailing lists are popular with repeat customers likely to return to the website when a new or updated product is available but are not active on social media.
5. Optimize Your Website
Few things slow down business for an up-and-coming company faster than a slow website that gets buggy when customers try to make purchases or read articles. Too many companies are still running on basic free websites from when they were start-ups, and investing in a professionally designed and optimized website is a worthy investment for any growing business.
A major part of website optimization is ensuring your website is mobile-friendly, because studies show that a majority of today’s customers are making purchases on their smartphone or tablet. A mobile-optimized website should account for the smaller screen size with easy-to-read text, a simplified design, and buttons that are easy to see and kick.
6. Set Up Your Customer Service Outreach
A customer with a question wants to reach you immediately, so it’s important that customer service be available all hours of the day. Facebook is one of the most common sites for customer interaction with brands, and their messenger system makes it easy for immediate contact.
Many companies employ customer service agents to respond to comments and complaints in real-time twenty-four/seven, but not all companies have the budget. That’s why many companies are automating their customer service efforts with chatbots. These simple programs are built to respond to the most common customer inquiries with pre-programmed replies and links to important information.
7. Emphasize Efficiency
This is where you need to make sure that your manpower is aimed in the right direction, using tools that can automate labor-intensive tasks like mass e-mailing and letting you or your marketing team focus on the creative side. When you work with a digital marketing firm, you’ll get access to our full suite of digital marketing tools that take this work off your hands.
8. Check Your Benchmarks
Once your digital marketing plan is set up, let it work until it’s time for your first check-in using the top statistical software you gain access to when working with a digital marketing agency. Before analyzing your statistics, it’s important to know where you stand in comparison to your competitors and their place in the market, including your strengths and weaknesses.
At the start of a digital marketing strategy, it’s key to lay out timed benchmarks to review your success and to revise your strategy. The key to success is learning from your mistakes and finding areas to improve while celebrating successes.
Let Wren Interactive Take Charge of Your 2020 Digital Marketing Plan
The digital marketplace is getting more crowded by the year, and as your company enters 2020, it’s critical to stay ahead of the competition with an innovative digital marketing strategy. Your company’s strength is in its strong products, and our strength is in our comprehensive digital marketing strategies that make it easy to reach your customer base.
There’s no better way to implement your digital marketing plan for 2020 than to partner with a full-service digital marketing agency to optimize your website and roll out your advertising and social media strategy. Contact Wren Interactive for more information on our services or to set up a consultation today.