Businesses are becoming increasingly aware of the importance of understanding and implementing SEO, or search engine optimization. However, there is a lot of misinformation online regarding effective SEO strategies and tactics. Today, we want to share with you how many successful people make the most of their SEO services.

How to Maximize SEO Services

Focus on Website Usability

To get the most out of your SEO services, you need to understand what website usability is. It consists of a number of website design elements, most of which are related to conversion. To improve your website ranking, focus on five quality components:

  • Efficiency
  • Errors
  • Learnability
  • Memorability
  • Satisfaction

Create Useful, Relevant, High-Quality Content

“Dwell time” refers to how long visitors spend on your site; it is an important factor in your SEO ranking. Create useful content between 2,000 and 2,500 words per piece to keep visitors on your site. If your content is useful enough, visitors will bookmark your page. If they do this using Chrome, Google will increase the SEO ranking of your site.

Incorporate Header Tags

Even if you produce high-quality, useful content, people will leave your site if they see a massive wall of text. This increases your bounce rate drastically. Insert header tags to enhance your user experience and improve your site’s SEO ranking. If you can, naturally incorporate your keyword into one of your header tags.

If your readers glance at your webpage and feel they can easily digest your content, they will stay longer. If you couple this strategy with an article around 2,000 words long, you’ll have the opportunity to include more backlinks in your pieces. This establishes your authority as an industry leader, creates trust, and allows visitors to easily navigate to other parts of your site for related information. All of this is great for your SEO ranking.

Consider Page Load Speed

Google, Bing and everyone who visits your site will take page load speed into consideration. If your webpage does not load fast enough, visitors will leave. This hurts your dwell time and reduces the number of pages a visitor peruses. To increase your site’s page load speed, optimize image sizes, minimize redirects, lower the number of plug-ins you use, and ensure your site’s code is streamlined.

Image optimization goes beyond the size and format of the image file: signal the relevancy of your content by using keywords in your caption, description, title, alt tag and file name. This makes it easier for search engines and readers to see the relevance of the image to the content.

Use Different Multimedia

Since Google bought YouTube, videos have become incredibly important for your SEO ranking. To enrich users’ experiences, incorporate optimized images, relevant audio, videos, and slideshows into your content. Some visitors even prefer to consume information through video rather than text. Here are some quick facts about the importance of video marketing:

  • 60% of visitors prefer watching videos over reading text
  • Video leads to a 59% bounce rate; text leads to an 86% bounce rate
  • Video keeps visitors on your site 8.3 times longer than text
  • Half of those who watch a video will retain the information they learned
  • Only 22% of people remember information gleaned from written text
  • Video leads to a 4.8% higher conversion rate than websites using solely text
  • People say they watch videos to influence their decision before purchasing a product

Contact Wren Interactive Today

At Wren Interactive, we are proud to offer solutions to your SEO needs, including website design, social marketing, digital advertising, and mobile marketing. We have the experience and tools to take your business to the next level. We also pride ourselves in transparency regarding where your money is going. We will generate custom, relevant monthly reports and monitor your website’s progress. If results are inadequate, we will tweak your strategy until we get it right. Contact us today to schedule your initial consultation.