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A Step-By-Step Guide to Email Marketing

It's no surprise that businesses often question the effectiveness of email marketing since it inundates our inboxes 24/7/365. Although "digital detox" and "inbox zero" are now part of our everyday vernacular, email marketing is still one of the most effective...

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Highly Effective Tips and Tricks For Website Design

It often feels like anyone with an internet connection is a website design critic, which is why many businesses struggle with what should be a straightforward marketing exercise. Design is inherently subjective, but there are certain elements and features that...

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The Importance of Digital Marketing Today

As technology becomes more widespread, more people and businesses are incorporating it into their daily lives. Whether they use smartphones and wearables or voice assistants and smart home devices, your existing (and prospective) customers are online — and not having...

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The Next Big Thing in Social Media Management

Experienced social media managers do more than post to a business's social media channels. Besides being the public face of the company on a channel that routinely interacts with existing and prospective customers, social media management has evolved into a complex,...

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Why You Need to Have a Good Digital Marketing Strategy

If you own or operate a business of any kind, digital marketing should be something you think about regularly. Having a good digital marketing strategy is an approach every business has to adopt in order to be relevant in today's business climate. However, if you're...

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Search Engine Marketing and SEO — Is There a Difference?

Search engine marketing. Search engine optimization. What's the difference, and why does it matter? How can either (or both) of these concepts help you improve your business, your website, or your brand? It doesn't have to be complicated, and you don't need to feel...

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