Search engine optimization is a phrase commonly used in reference to online marketing techniques. However, few businesses owners have a deep understanding of what it entails. This is where SEO service providers come in. Keep reading to learn what SEO services are and why you need to invest in them.

What Are SEO Services?

SEO service providers may charge a one-time fee for smaller businesses or a monthly subscription fee for businesses looking for ongoing research and support. SEO services range from key phrase and keyword research and optimization to optimizing specific pages and technical website SEO audits. These services improve the chances that a search engine will find your site and rank it highly.

Keyword and Key Phrase Research

Keyword and key phrase research means exactly what it sounds like. SEO service providers will inspect what you are trying to sell or offer and then come up with keywords based on that. Then, they will decide the best keyword or group of keywords to incorporate in your articles and blog posts to convince the search engine algorithm to rank your webpage highly.

Page Optimization

Google uses over 200 factors and 10,000 sub-factors to determine a webpage’s search engine results ranking. No SEO service provider knows Google’s exact algorithm for calculating a webpage’s rank. But page optimization is a crucial step in ensuring your webpage will rank among the top of the search results for a given keyword.

There are many pieces that go into optimizing a webpage for SEO rankings. Your URL should be readable by a person and include the title of your page. The title of your page should also include your keyword or key phrase but be no longer than around 69 characters. It must also include the HTML title heading tag starting with starting with

and ending with

. You must ensure the title of your article is the only bit of text wrapped by the title heading tag.

Your entire website should be structured in a way that makes sense. For example, “lunch menu” or “cocktail menu” should be a subcategory falling under the category “menu” rather than being its own category. When you create new webpage content, you should include search engine optimized images. This includes naming the image file uniquely and descriptively.

This doesn’t even scratch the surface of what Google looks at when ranking a webpage. As you can see, An SEO service provider is a good investment because they have years of experience helping thousands of clients optimizing their content both on and off the webpage.

Why Are SEO Services Needed?

SEO services are so important, especially to small businesses, because without search engine optimization, people may never find your website. Most people find websites through major search engines, such as Google or Bing. Search engines bring targeted traffic to your site. In other words, the people who see your site are looking for what you have to sell or offer.

More than any other marketing channel, targeted traffic to your website provides you with incredible exposure and revenue. In 2016, Google processed approximately 2.2 trillion queries, and over 91% of them found what they were looking for in the first 10 websites shown. Approximately 60% of all internet traffic stops at the first three websites listed. Given an average compound annual growth rate of 50%, Google will probably process around 3.85 trillion queries in 2019.

Contact Us Today

Investing in SEO services allows people who are looking for what you have to sell to find you among the 1.94 billion websites that were on the internet in January 2019. However, learning search engine optimization takes a great deal of time away from business owners. Here at Wren Interactive, we specialize in helping small business level the playing field online so you can get back to the core of your business. Check out our business features/pricing webpage at: www.wreninteractive.com/services. Contact us today to schedule your initial, obligation-free consultation and learn more about why you need to invest in SEO services.