It’s beyond necessary to have a website nowadays; it’s expected. With people using their mobile devices to look up information while on the go, it you don’t have a site that is easy for them to access, you could be losing out on a lot of sales. Having website optimization is just as important as having a website.
What to Know About Website Optimization
You’ve more than likely heard about SEO and making sure your information can be found on the web. You know how important it is to have the right keywords so that you can rank highly on search engine lists and be found by the people who are looking for you.
This is absolutely important, but when people get to your website, you want to make sure they stay there. This means having the right elements and website optimization to keep customers engaged with your content. Below are some of the things you need to ensure your website is optimized.
Quick Response Times
People have short attention spans, and there is a lot of information on the web. If your site takes too long to load, they aren’t going to stick around and wait. It doesn’t matter if you have the secret to life on your page; if people have to wait for it to load, they’ll lose interest.
Your page should load in under a second. At most, people will wait a few seconds for your page to come up, but more than 10 seconds and you’re really pushing it. There are resources available to help you check your website speed. Use these to determine how long it takes to load and make any necessary changes.
In addition to quick load times, you also need to make your website easy to navigate. If a person has to search for your contact information or your blog, they aren’t going to stay on your page for long. Having this information clearly marked at the top and then using drop-down menus can ensure that people find what they’re looking for and can easily.
Optimized for Mobile Devices
As mentioned, people look up information on the web while they are on the go. This often happens while they are on their phone, but they may take tablets or other mobile devices with them as well. You want to make sure that your website loads properly and is easy to read no matter what device they are on. Having this website optimization will get you noticed.
Once your site loads, you need to offer people something of value. This can be information about your business, but you should also include articles, blogs, images, and videos. These are all things that will encourage people to come back to your site. Use a mix of the different mediums in your website optimization. This will cater to the different ways people like to get their information.
Make Sure Your Information Is Consistent Across All Platforms
As a business, you should have your information cross-listed on multiple sites. These include review sites, business listings, Google My Business, and social sites. In all of these different places, make sure your business information is correct and consistent. One mistake and the crawlers won’t recognize that particular listing as belonging to your business. It’s especially important to have your information listed correctly on your web page.
Optimizing Your Website
Technology changes constantly, and the rules for website optimization change with it. Make sure you are up to date and incorporating the latest trends by getting help with this important and essential item. Contact Wren Interactive today to ensure that your website has all the necessary elements so you can be found by customers.