According to an SEL report, the SEO industry will be worth approximately $79 billion by 2020. The market for SEO services exists and demand will continue to grow in the future. However, a lot goes into creating a successful SEO company. Let’s investigate.
Do’s for a Successful SEO Company
First, we will be looking at what successful SEO companies do.
Pre-Qualify Your Clients
Not every client will be the ideal fit for your SEO agency. Shortly after a potential client contacts you, get a feel for the client. This can come from the contact form you put on your website or it can be in the form of a phone call. Look for red flags, such as clients without a clear budget, clients with extremely unrealistic expectations, clients without a viable business, and clients seeking services you do not provide.
Look in the Right Places
Know who your ideal clients are and find them. If you want five-star restaurants as clients, don’t call your local mom-and-pop sandwich shop asking if they need your help. Tightly define the market, niche, and business size you want to target and market your services to those clients.
Analyze the Competitive Landscape
Doing your homework before jumping into a project is crucial. Analyze how competitive the potential niche is to prevent yourself from biting off more than you can chew or setting the wrong expectations with the client. If you low-ball your quote, you will lose money if the project takes more time and requires more resources than you initially thought. If you try to meet your deadlines within budget, you may end up under-delivering and disappointing your client.
Challenge Your Clients
Remember, your clients have sought you out because they need your help. If, in the middle of your well-researched and expertly executed campaign, the client wants to implement something detrimental to all the progress you have made, let them know.
If you execute their idea and the campaign fails, they will probably blame you. As hard as it is to say no, you are the expert and you know the results will speak for themselves at the end of the campaign. Stand your ground.
Don’ts for a Successful SEO Company
It is at least equally important to know what not to do as a successful SEO company.
Do Not Be Afraid to Say “No”
Let’s say you specialize in providing SEO services to cryptocurrency start-ups. If a country club contacts you but you have no experience in that industry, it is in your best interest to tell them you can’t help and recommend another agency. It can be hard to turn down money when you first start, but your reputation is at stake if you take on a project that is too large or outside your area of expertise.
Do Not Fail to Establish Your Client’s Goals
Prepare a checklist of questions you ask each potential new client to get an in-depth understanding of their business and goals. Reiterate what they stated to give them an opportunity to explain any misunderstandings. Remember, there is no cookie-cutter definition of success.
One client may look to increase organic traffic and add to their e-mail subscription list. However, your next client may be more interested in improving conversion rates and driving online sales. To ensure client satisfaction, make sure you understand what makes each client happy.
Contact Us Today
Getting any business off the ground is hard. At Wren Interactive, we have the experience to help you start a successful SEO company or take your company to the next level. Navigate to our business features and pricing webpage here: .www.wreninteractive.com/services and contact us today for more information on how we can help your business get results to succeed.