One of the most common causes of setbacks in product rollouts is when the company doesn’t have a clear vision for strategy and doesn’t coordinate the different elements of their campaign effectively. Ensuring your social media and marketing strategies are coordinated is the best way to reach your targeted audience with a planned advertising campaign. This is why many companies work with a full-service digital marketing agency that has rolled out hundreds of marketing campaigns for up-and-coming and established companies.
Your social media and marketing strategies should complement each other, each pointing potential customers to the other and answering questions viewers may have. Read on to learn the key rules for coordinating your social media and marketing strategies, and how we can help.
5 Rules for Ensuring Your Social Media and Marketing Strategies are Working Together
1. Know Your Target Audience
Understanding your product’s demographic is the first step towards coordinating your social media and marketing strategies to reach your core audience.
Every social media platform has a primary audience, and a company gearing products or services towards senior citizens would be wasting money with an Instagram ad campaign. When you know who’s buying your product, it’s easier to tailor a marketing strategy that accentuates your top-selling points to the people most likely to be interested.
2. Tailor Your Persona to the Platform
Social media is where your company will directly interact with the customers, making it easy for buyers to ask questions, leave reviews, or make suggestions for future products.
Having an active social media platform where customers can get a quick response from the company is far superior to the older strategy of waiting for an e-mail response. Many companies are using chatbots to have a contact available at all hours, but having a live voice on the platform representing your company during business hours is preferable because it gives you the opportunity for personal interaction.
3. Coordinated Updates Are Key
A comprehensive social media strategy will account for customers not present on all of your social media channels, so it’s important to ensure major updates go out simultaneously on all channels.
This is especially critical for companies with limited product runs, giving all followers an equal chance at getting access. A social media update should be a well-oiled machine, sending out social media posts and e-mail blasts on all marketing channels within minutes of each other for important news.
4. Using Images, Smart and Steady
Careful use of images on your social media channels and marketing platforms is the key to giving your customers a clear picture of what you’re selling, whether it’s a product or an experience.
When choosing images for your channels, it’s important to pick ones that are self-explanatory and don’t take over the text, and then place them in a strategic way to catch the eye of visitors immediately. Images should vary by platform, with any images involving people reflecting the user base of that site.
5. Flexibility Is Key
There is no faster way for a company to lose momentum than to let their social media and marketing efforts get stagnant, and your approach should change with new product rollouts and customer feedback. This is the benefit of working with digital marketing professionals. With access to our statistical tools, you’ll get immediate feedback and help in tailoring your campaign to the changing market.
Social Media and Marketing, Partners in Success
Coordinating your social media and marketing plans is the easiest way to establish and keep a firm foothold in the market, and a full-service digital marketing agency can help. Contact Wren Interactive to set up a consultation today.