Digital marketing is constantly changing due to new technology and evolving approaches to doing business, but you don’t have to get left in the dust. With the help of an expert digital marketing agency, you can keep up with the ever-changing world of online marketing. Below, we will discuss three trends being monitored and used by digital marketing agencies in 2019.

3 Trends Every Digital Marketing Agency Should Be Watching

Artificial Intelligence

People have been saying for years that artificial intelligence will take over all jobs. In reality, AI alleviates humans from mundane tasks and allows people to use their critical thinking for applications that really matter. Digital marketing agencies are now using AI to analyze the search patterns and behaviors of customers. It tells them where visitors to your site come from and how they interact with your site.

By providing important data, marketing agencies can make more productive and profitable decisions. This ultimately leads to long-term business growth and confidence for the future.  

Chatbots

Chatbots take advantage of AI-based technology to communicate with your customers or visitors to your site in real time, any time. An astounding 1.4 billion people already interact with chatbots and in just three short years, they will save businesses over $8 billion annually. This is particularly true for the healthcare and banking industries.

Research has shown that many customers actually prefer talking to chatbots. They are responsive, answer questions quickly and accurately, can easily access a customer’s entire buyer history and never act rudely with a customer. Can you imagine how long it would take to order an Uber if you had to call someone, go through the list of all types of rides, request the ride, find out where your driver is, communicate an ETA to your friends and process your credit card? With chatbots, you don’t have to.

Virtual assistants allow your employees to focus on more important tasks than telling all your customers when the kitchen closes. Instead, they can make sure customers have menus, the tables and dishes are clean, and everyone is satisfied with the food and service.

Video Marketing

Video marketing was the future and now the future is here. Here are some quick facts regarding the significance of video marketing:

  • 72% of businesses have found that video has improved their conversion rate
  • 70% of consumers have shared a brand’s video with their friends and family on social media
  • 52% of buyers use product videos to confirm what products they will purchase online
  • Over half of executives who visit a vendor’s website call after watching a video

To stay ahead of your competition, it is crucial that you do not limit your video marketing to YouTube. Start a live broadcast on Facebook, LinkedIn or Instagram. Customers love live videos because it allows them to interact with your brand in real time. You can also use live video when conducting an interview with a thought leader in your industry.

Alternatively, you can show a product demo to teach potential buyers how your product works and how it can help them. If they need clarification, they can get a timely response if you monitor the chats. We truly cannot speak highly enough about the importance of video marketing.

Contact Wren Interactive Today

Do you want to keep up with the changing times? Worried about getting left behind in the dynamic environment of digital marketing? Wren Interactive is a digital marketing agency that understands where digital marketing is headed, and how to get you there ahead of your competition. Contact us today to schedule your initial consultation and learn how we can help you achieve success.