14 Reasons Why SEO Doesn’t Matter if You Don’t Have Website Design
1. Website Visitors May Not Take Action
Conversion (a website visitor taking the action you want them to take) is the key goal of your website. Whether it be contacting you, signing up for a free event, downloading an e-book, or purchasing something, your site should focus on driving people to take the action you want. Without the right design leading your customers on the proper journey through persuasive messaging and graphics, your sales funnel, lead generation, and online orders will suffer.
2. Your Web Pages Could Take Too Long to Load
Google’s recommendation as a best practice for maximum web page loading time is three seconds. Anything longer and visitors are likely to click away from your site, and your search engine rankings will be adversely affected. Design experts have many strategies for reducing a web page’s load time.
If you do not optimize your design for shorter load times on every page of your site, you will lose valuable traffic and have a higher bounce rate.
3. Your Website Design Could Render Incorrectly
Professional site design ensures accurate rendering in a wide variety of browsers, Internet connection speeds, mobile devices, and visitors’ potential physical limitations or impairments. It’s the only way to ensure that someone visiting your site is seeing what you intend for them to see, regardless of their browsing environment. Design experts can also frequently test your site, as the technology behind browsers and mobile devices changes often.
4. Visitors Could Have a Bad User Experience
5. Customers Might Not Find What They’re Looking for
6. You Could Damage Your Brand’s Image
Remember what websites looked like in the early 2000s? Do you want potential customers to see you as state-of-the-art and groundbreaking or out of touch and irrelevant? Just like fashion or interior design, if your website design does not keep up with current trends, or if it doesn’t align with your target market, you can look unprofessional and dated, and it could adversely affect the way customers perceive your brand.
7. You Could Lose Customer Trust
8. You Could Lose Visitors’ Interest in Seconds
9. You Could Be Targeting the Wrong Market
SEO and design strategies should center on a well-defined target market. SEO tactics that raise your site to the top of search rankings without taking into account deeper context are time and money wasted. For example, a site that ranks highly for a keyword search of “remote control” can refer to a TV controller, a toy car, or software that allows you to control your computer remotely. Design will help differentiate your company in spite of potentially ambiguous keywords.
10. You Might Mislead Potential Customers
It is not enough to bring traffic with SEO claim. It is crucial that your design backs up these claims and supports a visitor’s expectations. If you include an offer for a free e-book download in your meta tags only for the purpose of SEO, for instance, and there is no e-book (or it’s difficult to find) in your design, potential customers will be highly displeased and will click away. SEO and design must be in complete alignment.
11. Your ROI Will Never Improve
Website design is not just a one-time implementation. It’s about scientifically testing, iterating, and improving conversions, lead generation, sales funnels, online purchases, and customer engagement through data and behavior analysis and industry knowledge. Without a continuous design improvement process in place, your results will stagnate and you will miss out on opportunities every day.
12. You Can Miss Additional Marketing Opportunities
A successful design will seamlessly integrate digital marketing initiatives like social media sharing buttons, customer engagement, exit-intent strategies, and visitor feedback. Implemented successfully, and these can be tremendous assets to the success of your website. But if overlooked or implemented poorly, these strategies can backfire.
13. You Can Negatively Influence Potential Employees, Investors, and Partners
Remember, anyone doing research on your company for any reason will visit your site, not only prospective customers. This includes potential employees, investors, partners, and even members of your community and the press. Your website says everything about you, and if you want to make the best impression possible, attract top talent, instill trust, and ensure a positive brand association, you absolutely must implement a professional website design.
14. You Might Sabotage Future Opportunities and Traffic
As cliché as it sounds, you really do only get one chance to make a first impression. Search engines keep track of previously viewed sites, and even if that history is cleared, people will remember their experience from your site. If your visitor is unsatisfied and bounces from your site for any reason, you will have to work twice as hard to get them to come back, even if you still rank at the top of search engine results.
You put a lot of effort into getting your site to the top of the search engine rankings. Don’t let those efforts be in vain! Website design is a complex, fluid set of principles and strategies based on scientific research around human behavior, and it’s the only way to ensure your investment has successful outcomes. Schedule your free online consultation with Wren Interactive and discover how effective design can complement and support your SEO practices.